A new solution for an old problem
How should companies invest their budget to optimize results? How to combine sales efforts with brand building?
Media Hero is a software as a service that finds the answers in big data, artificial intelligence, and machine learning, optimizing results for brands and companies.
Marcelo Ferronato was Marketing Director at Red Bull, having previously managed brands as McDonald’s, Gillette, Procter & Gamble and Burger King. Studied Communication at the University of São Paulo (ECA-USP) and University of Frankfurt, in Germany. Also studied at Miami Ad School.
Gustavo Ioschpe is CEO and Founder at Big Data, the leading company in Brazil for big data analytics. Studied Strategic Management at the Wharton School, Political Science and Government at the University of Pennsylvania, with a master’s in International and Development Economics by the Yale University.
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